Brand

• Brand strategy
• Vision & goal-setting
• Digital optimization
• Organizational strategy
• Communications consulting
• Brand architecture & identity
• Creative Strategy

Content

• Art Direction
• Communications Strategy
• Content consultation
• Social media strategy
• Video-photo production
• Script Writing
• Video editing

Marketing

• Art/Creative Direction
• Strategic data analysis
• Tools for client engagement
• Website refresh + development
• Copywriting
• marketing strategy
• Impact research + analysis

BRAND STRATEGY + CONTENT — The New School | Documentary Series

PRODUCT STRATEGY — Chan Zuckerberg Initiative | Educational App

CREATIVE DIRECTION — Flanelle Magazine | Fashion Editorial

BRAND STRATEGY — Heroes Ministry | Religious Program

Hello! My name is Kiera Williams. I am an interdisciplinary artist and creative strategist.Since childhood, I've had this insatiable curiosity for art, storytelling, technology, and people. It led me to New York City to pursue modeling and filmmaking after a switch from research-heavy neuropsychology.With 5+ years of media and film experience, I have had the privilege of working on award-winning film projects, creative directing a fashion editorial, and collaborating with notable brands on social media. I'm currently a feature film.My media work spans education, nonprofit, real estate, documentary, film, and fashion.When I'm not writing, designing, or strategizing, I'm focused on social impact. Ministry and mental Health Advocacy are passions of mine.

The Chan-Zuckerberg Initiative is a non-profit focused on technology-based solutions to global issues. The EduThrive educational app solution utilizes a community-based learning approach to creating impact.The project's goal is to create a technology-based solution that promotes educational readiness in high school students transitioning into college.This was a team project of six members. My primary role was to spearhead communications, conduct user research, and act as lead presenter. We were able to present it to the Chan-Zuckerberg Initiative's education and product team.

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New School Stories is a documentary mini-series devoted to highlighting the next generation of change-makers. Each episode features a New York City college student using their craft to affect society and culture.The project's goal is to serve as a community for artists and changemakers alike. We capture the stories of those bold enough to push boundaries in hope of a greater future in hopes of inspiring our audience to examine their own capacity for implementing change in the world - both online and offline.This was primarily a solo project. In addition to producing the entire documentary series, I designed the brand from the ground up. Research, brand design, content creation, marketing, and public relations were all managed by me.

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Flanelle magazine is a Montreal-based fashion magazine targeting sophisticated and provocative young adults. Distinguishing itself from other magazines by its sheer volume and its visual approach to fashion, Flanelle aims to position itself as a blend of fashion, culture, and art.The project goal is to create an editorial for The UPSIdEDOWN issue of Flanelle. Taking its name from the other dimension in the TV show Stranger Things, The Upside Down is an alternate dimension existing in parallel to the human world.

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THE SOLUTION

The EduThrive Mobile Application. Our app takes a people-first approach. Instead of centering on test scores and paper qualifications for students, it takes a holistic approach to student success. We engaged with users on topics such as mental health, overcoming fear, time management, volunteer opportunities, and mentorship.App features include peer-mentor matching, built-in stress management tools, and a positive learning experience feed to inspire passionate learning.

WHY NEW SCHOOL STORIES?

We believe the youth of this generation and the next have a capacity to implement real measurable change in the world. The youth of this generation have voices waiting to be heard and stories itching to be told.

MISSION

Our goal is simple. We capture the stories of those bold enough to push boundaries in hope of a greater future. In doing so, we hope to inspire our audience to examine their own capacity for implementing change in the world - both online and offline.

SEE THE CHANGE

Beyond building a virtual community, we give the world a look inside the lives of young changemakers.

OPINIONNew York City is notorious for its plethora of caregivers. It’s rare that you won’t see babies pushed down the street by middle-aged or older foreign women. It’s also not uncommon for the dementia-stricken elderly to have live-in companions. What you don’t see is the sweat, tears, frustration, and abuse that often goes on behind the scenes when families neglect their hired caregivers. Nannies struggle for a fair wage, while caregivers struggle to convince their elderly companions — abandoned by their family — that their life is valuable.

NARRATIVEHow could they not see it?For a moment, I thought it might swallow me up. Large rocks peaked from the vast white as liquid memories cascaded down the earth’s crust. I felt the thunder of God’s voice in the wind. I became humbled in His grandeur, consumed by the majesty of His omnipotence. My hands lifted themselves into the air, feeling what was boundless and pure.Would I finally be free?

BRAND IDENTITYBeach Temple is a brand cultured in individuality and creativity. It seeks to promote self-expression and create an open community for conversations about mental health. 10% of profits are donated to non-profits that support mental health and creativity. No matter your battles, your struggles are valid. You are not defined by your failures and adversity. Because of them, you have flourished. You are your temple. Beach Temple.

5 Min documentary on a sustainable fashion student

Real Estate Round Table Talk Show

10 Min Self-Help YouTube Series + subtitles

5 Min Documentary on graphic design student + his work dismantling India's caste system

Occupy Wall Street Video Teaser

Short film recut of the 1989 feature film "Sweetie"